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Product Branding, Packaging

Planet Density

Planet Density Foods is a company in Morgantown, WV dedicated to the research and development of nutrient dense foods. I was initially hired to retouch on their original branding and after being happy with the result, they had me design the identity for their granola snack, Gravity Bites. I came up with the apple logo referring to Isaac Newton, and the Laws of Motion. To give the brand a sense of adventure, I illustrated a kayaker taking on a waterfall displaying that Gravity Bites will keep you full and energized, no matter what the adventure may be.

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