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Branding, Packaging

Hue Botanicals

Hue Botanicals is a cosmetics brand that uses environmentally conscious ingredients. It is aimed towards women of color who have trouble finding complexion products for themselves. The gradient in the lotus flower is meant to represent a diverse spectrum of 'nude' skin. The phrase 'Love your roots' was inspired by human nature: no person is the same so embracing your roots and differences brings you one step closer to knowing your worth.

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