Planet Density Foods is a company dedicated to the research and development of nutrient dense foods. I was initially hired to retouch their original branding and after being satisfied with the results, they asked me to design packaging for their granola snack, Gravity Bites and their natural energy drink, Mr. Sun.
The first thing I did for the brand retouch was change the typeface to something geometric to mimic the circle and something bold to improve legibility.
I removed the rays because the logo is going to be on small packaging and will be lost when the logo is reduced. It's also distracting from the content within the circle.
Finally, I smoothed out the shapes in the circle and changed the colors to make the mountains distinguishable from the background, resulting in a fresh, minimal logo.
For Gravity Bites, the apple logo refers to Isaac Newton and the Laws of Motion demonstrated by a kayaker rafting down a large waterfall. The kayaker illustration displays that Gravity Bites will keep you full and energized, no matter what the adventure may be.
Mr. Sun is a natural energy drink made without sugar and harmful chemicals commonly found in popular energy drinks. The sun combined with sunglasses conveys a calm but uplifting feel for the sub-brand.
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