Shobai is an experimental beauty brand that celebrates cultural identity through artistic expression. Inspired by the bold aesthetics of the 80s and the playful energy of Y2K, Shobai embraces disruptive design and vibrant color palettes. The name itself, translating to "everybody" in Bangla, embodies the brand's inclusive spirit, creating a dynamic space where individuals can authentically express themselves.
The serif Shobai logo features customized serifs inspired by Bangla typography and the Bangla language. The written Shobai logo is to meant to be a signature, representing how makeup is a form of self-expression and individuality.
The customized typography of the word Shobai in Bangla serves as an emblem. I rounded off the corners and edges for a warm and welcoming presence.
The bright color palette is inspired by 80s and y2k digital aesthetics. I wanted the colors to be fun and inviting, reflecting the core of the brand: inclusivity and authenticity.
